Will Jay Severin’s sponsors seal his fate?

Excellent news in today’s Boston Globe. It seems that some of his prime sponsors – the ones paying for his $1 million salary – may have reached the tipping point.

I have the same question for the sponsors that I do for Severin’s bosses: Have you ever listened to his show? Why is it that the recent comments about Mexicans are more offensive to you than anything he has said in the past about Muslims, Arabs, Afghans, Iraqis, Africans, Spanish speakers, the French, poor people, female Democrats, homosexuals, or any number of other groups or individuals?

I’d prefer to see Jay’s career end through a general recognition of his hypocrisy rather than his offensiveness, but if this is what it takes to get Jay Severin off the air, so be it.